Local Search Engine Opitmization (Local SEO)
Why is Local SEO Important For Your Small Business? |
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| Local search engine optimization (Local SEO), is just SEO with a local twist. Instead of targeting very broad phrases, local SEO focuses on geographically relevant phrases related to your small business and it’s location. This means more targeted traffic at a lower cost. | ||
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How Does Local SEO Help Your Small Business? |
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Targeted Keyword ResearchWithout the right tools, and help from an experienced Internet marketing company like Localize Internet Marketing, getting attention for your website can be a daunting, frustrating task. Targeted keywords, chosen wisely and used correctly, can help you compete on a level playing field with companies much larger and with a lot more money than you. Without the correct keywords, your customers will not be able to find you on the Internet, even with a fabulous website and a superior product. Briefly, keyword research work like this: Let’s say you sell mountain bikes in Las Vegas, NV. Instead of targeting terms like bicycle shop, mountain bikes, or other very general terms, we help you find the keywords that your local customers are using to find businesses like yours. Some examples of these would be “Las Vegas Mountain Bike Store” or “Mountain Bike Store in Las Vegas, NV”. By using geographical modifiers on your website, it allows you to target your local customer base much easier, and ultimately saves you time and money. We use industry-leading tools to identify not only what keywords your customers are using to search for businesses like yours, but also what keywords your competition is using to attract customers that you might have never thought of. This eliminates the need for months and month of testing, because your competition has already done most of it for you! Link BuildingLink building is one of the most important aspects of any local SEO campaign. In general, the more links you have pointing to your website, the higher you are going to rank. This is not always the case, and there are other aspects the heavily influence your search engine rankings, but acquiring relevant, high-quality links is extremely important. All link building is not created equal. It takes links from highly relevant “authority” sites to move you up the local search rankings. Not only do these links need to be highly relevant, they also need to appear natural. Purchasing a package for 5,000 links for $99 does not look natural at all, and can end up doing more harm than good. Article Marketing and BloggingSearch engines love fresh content. Article marketing and blogging can constantly provide the search engines with new information. Not only that, but these strategies also offer an added bonus - readers can enjoy valuable and accurate information on the topics that grab their interests. Your customers are looking for information about their business. Give them what they want! |
